The word Umarell is derived from the Emilian dialect, and means “pensioner” or “men”.
Today the word Umarell is a synonym of an old man that watches construction works. Not only in Emilia Romagna, but in all of Italy.
Superstuff’s Umarell incarnates this concept. It stimulates and enhances the performance of the most diffused contruction work in the world, our computers.
“The hardest thing to do is work hard when nobody is watching you”
With this slogan, in 2017, we launched the desktop Umarell. Thinking, with irony, that a personal Umarell would be useful to anyone who works in front of a computer. Superstuff’s Umarell stands comfortably in shelves, nightstands, desks, anywhere it can watch you and improve your productivity.